今年會出現(xiàn)空調"價格戰(zhàn)"嗎

今年會出現(xiàn)空調"價格戰(zhàn)"嗎

社會問題        據(jù)權威機構調查顯示，2001年，我國空調總產量為2500萬臺，而市場容量僅為1500萬臺?？照{已經(jīng)成為繼VCD、彩電后又一個家電企業(yè)了拼的市場。于是空調廠家坐不住了，打折、送禮品，甚至出現(xiàn)了空調論斤賣的怪事。近日，空調企業(yè)又想出了新花樣：舉辦空調流行趨勢發(fā)布會。面臨巨大的競爭壓力，多數(shù)空調生產廠家都意識到了自己生存的危機， 他們不得不推出新產品以占據(jù)消費市場。同時，許多空調大企業(yè)都聲稱他們不會去挑起空調價格戰(zhàn)。但是，——will there be an air -- conditioner “price battle” this year?    There is a discussion in a newspaper on the issue. Write an essay to the newspaper.    1) giving a brief introduction to the issue,    2) stating your view about the “price battle”, and    3) justifying your prediction.    You should write about 200 words neatly on ANSWER SHEET 2.    With the rapid advances in the standard of living of the Chinese people in recent years, air -- conditioners have joined other household electrical appliances as items in great demand. However, output has far exceeded supply, as manufacturers have scrambled for sales in this profitable market. As a result, fierce competition has driven them to resort to all sorts of measures to pull ahead of their rivals and avoid going bankrupt.    These measures include aggressive advertising campaigns, offering a free gift with every purchase of an air -- conditioner , and - - most important of all – lowering prices. Price wars are a common phenomenon whenever supply outstrips demand in a free – market economy, and China’s newly liberalized economy is no exception. Nevertheless, I do not think we will see a repeat of the recent price war in the air – conditioner market this year.    I have three reasons for my prediction. The first is that the earlier round of price – cutting eliminated the less – efficient manufacturers from the industry; so there are fewer companies supplying the market. The second is that the government has taken measures to regulate the air – conditioner market, eliminating the chaos that price wars entail. And the third is that with China’s admission to the WTO, manufacturers will have to offer more attractive – not cheaper – products.